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The Catastrophic Swatch x Audemars Piguet Launch Was Entirely Predictable and Utterly Avoidable
So why didn't Swatch do anything to avoid it?
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6 prospettive sulla stessa storiaTimeline cronologica
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swissinfo.ch
Swatch Stores Cancel Audemars Piguet-Swatch Sale as Crowds Surge
(Bloomberg) -- After queuing for days to get their hands on the new Audemars Piguet-Swatch collaboration, fans on Saturday finally got their chance to buy the eye-catching pop-art…
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economictimes.indiatimes.com
300-person lines in Tokyo, chaos in Dubai: A $400 Swatch is breaking the watch world today
Huge crowds gathered for limited edition Swatch and Audemars Piguet pocket watches. Lines formed for days, with some stores closing due to safety concerns. Incidents of pushing…
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spiegel.de
Schlägerei in Mailand, Tränengas in Paris: Swatch-Kunden randalieren weltweit
Auf eine limitierte Kollektion Taschenuhren von Swatch und Audemars Piguet haben manche tagelang gewartet. Als der Verkauf beginnen sollte, brach vielerorts Chaos aus. Mehrere…
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Swatch Shops Shut as Audemars Piguet Collaboration Causes Mayhem
(Bloomberg) -- After queuing for days to get their hands on the new Audemars Piguet-Swatch collaboration, fans on Saturday finally got their chance to buy the eye-catching pop-art…
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dailymail.com
Swatch PULLS £335 pocket watches from stores after crowds rush guards
Hundreds of people waited through the night outside Swatch stores across the world to get their hands on the 'Royal Pop' timepieces, made in collaboration with luxury watchmaker…
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nbcnews.com
Swatch stores shutter amid long lines for highly anticipated collaboration release
The Royal Pop Collection collaboration between Audemars Piguet and Swatch triggered long lines at Swatch stores across the U.S., prompting sudden closures.
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manager-magazin.de
Swatch und Audemars Piguet: Luxuskollektion löst weltweite Tumulte aus
Der Verkaufsstart der Swatch-Kollektion mit Audemars Piguet hat weltweit chaotische Szenen ausgelöst: Vor Läden bildeten sich kilometerlange Schlangen, es kam zu Rangeleien,…
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Moment police with DOGS are called to quell crowds at Swatch
Swatch was forced to close stores and halt the release of their £335 limited edition Audemars Piguet pocket watch yesterday after stampedes and fights broke out.
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theguardian.com
‘It was like a mosh pit’: Swatch closes stores as watch launch causes crowding and scuffles
French police fire teargas and UK shops close for safety reasons as hundreds queue for Royal Pop timepiece
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nu.nl
Swatch roept op niet massaal naar winkels te komen na chaos om nieuw horloge
Horlogemerk Swatch heeft zondag opgeroepen om niet massaal naar de winkels te komen voor het nieuwe horloge, dat is uitgebracht met het luxemerk Audemars Piguet. Zaterdag zijn…
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thelocal.it
Scuffles in France, Italy and beyond as Swatch sale descends into chaos
The launch of limited-edition Swatch watches descended into chaos Saturday in several European cities and New York, with French police firing tear gas to restore order at one…
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nzz.ch
Chaos bei Swatch und Audemars Piguet: Tränengas und Prügeleien um «Royal Pop»
Der Verkaufsstart einer neuen Sonderkollektion von Swatch in Zusammenarbeit mit Audemars Piguet hat weltweit für chaotische Szenen gesorgt. Besonders in Frankreich eskalierte die…
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independent.co.uk
Swatch forced to close UK stores after huge queues for new watch spark safety crisis
Swatch forced to close a number of stores for a second day following launch of new pocket watch
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Swatch stores in UK shut as crowds gather to snap up new watch
Stay up to date with notifications from The IndependentNotifications can be managed in browser preferences.Jump to contentThank you for registeringPlease refresh the page or…
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eu.usatoday.com
Crowds force Swatch stores to close on Royal Pop release day
The widely anticipated collaboration between Swatch and Audemars Piguet drew large and aggressive crowds for the pocket watch release.
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rnz.co.nz
Scuffles from Europe to NYC as Swatch sale descends into chaos
Hundreds of people waited through the night - and in some cases for several days - hoping to get their hands on the 'Royal Pop' timepieces.
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forbes.com
Swatch x AP Royal Pop Brought Crowds, Closures And Chaos
Swatch x AP Royal Pop sparked queues, store closures and police callouts as fans chased the $400 drop that turned luxury access, hype and resale into a global frenzy.
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Moment Swatch worker confronts crowd desperate for new £335 watch
In Birmingham, one Swatch employee was filmed bravely confronting the angry gathering of shoppers who shouted at her and called the situation a 'joke'.
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euronews.com
Swatch appeals for calm as 'Royal Pop' watch fever spreads online
The Swiss watchmaker Swatch has been forced to shut several of its stores around the world as a frenzy spreads over its new pocket watch collection made in collaboration with…
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mirror.co.uk
Swatch closes UK stores as shoppers brawl for watches - 6 key details to know
Swatch has been forced to shut shops around the world after its limited edition collaboration with luxury watch brand Audemars Piguet sparked chaos on high streets and in shopping…