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Shein is reportedly acquiring Everlane.
The deal is valued at $100 million according to Puck, and would add a US-based brand to Shein’s portfolio after President Trump ended the de minimis exemption on cheap imported goods. If true, that’s a notable pivot for Everlane, which until now has built its brand around sustainability. [Link: Everlane Is Selling Out… to Shein | https://puck.news/everlane-is-selling-out-to-shein/ | Puck]
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forbes.com
Shein To Acquire Everlane For $100 Million
Shein is acquiring Everlane for a reported $100 million, signalling a growing push to anchor itself within Western fashion IP and expand its presence.
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thehindubusinessline.com
E-commerce giant Shein buys apparel brand Everlane, reports say
Shein acquires Everlane for $100 million as e-commerce struggles continue amid shifting consumer demand.
