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Storia in 15 fonti

AP x Swatch ‘Royal Pop’ Fever: Swatch urges calm, caps queue sizes after chaotic launch including in Malaysia

KUALA LUMPUR, May 17 — Following a weekend of frenzied queues and arguments, Swatch has issued an official plea to fans to stop rushing its stores for the new Audemars Piguet...

Raccontata dafanpage.itgulfnews.commalaymail.comswissinfo.chilsole24ore.comrsi.checonomictimes.indiatimes.comspiegel.deletemps.chdailymail.comnbcnews.commanager-magazin.de+3 altre

Confronto fonti

6 prospettive sulla stessa storia
AI · summaries
malaymail.comStai leggendo1 mesi fa

AP x Swatch ‘Royal Pop’ Fever: Swatch urges calm, caps queue sizes after chaotic launch including in Malaysia

KUALA LUMPUR, May 17 — Following a weekend of frenzied queues and arguments, Swatch has issued an official plea to fans to stop rushing its stores for the new Audemars Piguet...

originale
forbes.com1 mesi fa

Swatch x AP Royal Pop Brought Crowds, Closures And Chaos

Swatch x AP Royal Pop sparked queues, store closures and police callouts as fans chased the $400 drop that turned luxury access, hype and resale into a global frenzy.

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euronews.com1 mesi fa

Swatch appeals for calm as 'Royal Pop' watch fever spreads online

The Swiss watchmaker Swatch has been forced to shut several of its stores around the world as a frenzy spreads over its new pocket watch collection made in collaboration with luxury timepiece brand, Audemars Piguet.

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nbcnews.com1 mesi fa

Swatch stores shutter amid long lines for highly anticipated collaboration release

The Royal Pop Collection collaboration between Audemars Piguet and Swatch triggered long lines at Swatch stores across the U.S., prompting sudden closures.

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independent.co.uk1 mesi fa

Swatch stores swarmed by crowds as limited-edition watch release turns chaotic

Swatch has been forced to close numerous stores across the world as mass crowds queuing for a new watch sparked safety concerns. Eager shoppers queued for hours to purchase the Royal Pop timepieces – made in…

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eu.usatoday.com1 mesi fa

Crowds force Swatch stores to close on Royal Pop release day

The widely anticipated collaboration between Swatch and Audemars Piguet drew large and aggressive crowds for the pocket watch release.

Leggi questa versione → originale

Timeline cronologica

  1. venerdì 15 maggio 2026·fanpage.it

    Clienti in coda per 2 notti da Swatch a Milano per il lancio del Royal Pop: “Costa 385 euro, lo rivendo a 1.100”

    Diverse persone si sono messe in coda fuori dai negozi Swatch di Milano per il lancio del Royal Pop anche con 2 giorni d'anticipo

  2. sabato 16 maggio 2026·gulfnews.com

    Audemars Piguet x Swatch Royal Pop Dubai release called off in Dubai Mall and Mall Of The Emirates over public safety concerns

    Royal Pop Audemars Piguet x Swatch Dubai release called off at Dubai Mall and Mall of the Emirates amid crowd and safety fears, with no new launch date announced.

  3. sabato 16 maggio 2026·malaymail.com

    Overnight queues, RM50 ‘runners’ and shattered hopes at KL Audemars Piguet x Swatch launch (VIDEO)

    KUALA LUMPUR, May 16 — By the time the sun rose over Mid Valley Megamall this morning, Ayu Omar and her daughter Allesya had already spent nearly 10 hours waiting for a watch...

  4. sabato 16 maggio 2026·swissinfo.ch

    Swatch Stores Cancel Audemars Piguet-Swatch Sale as Crowds Surge

    (Bloomberg) -- After queuing for days to get their hands on the new Audemars Piguet-Swatch collaboration, fans on Saturday finally got their chance to buy the eye-catching pop-art…

  5. sabato 16 maggio 2026·ilsole24ore.com

    Tutti pazzi per il nuovo Swatch: lunghe file e attese, ma alcuni store rinviano vendita

    Il modello Royal Pop frutto della collaborazione tra Swatch e Audemars Piguet è in vendita a 385 euro

  6. sabato 16 maggio 2026·gulfnews.com

    How do you buy the AP x Swatch now in Dubai, India and globally? Inside the frenzy, chaos and what may happen next

    AP x Swatch Royal Pop buying guide: inside Dubai and India launch chaos, surprise drops, resale frenzy and what collectors should do next

  7. sabato 16 maggio 2026·rsi.ch

    Swatch fa di nuovo centro: folla per i nuovi Royal Pop - RSI

    La nuova collaborazione con Audemars Piguet ha attirato centinaia di persone davanti ai negozi svizzeri

  8. sabato 16 maggio 2026·economictimes.indiatimes.com

    300-person lines in Tokyo, chaos in Dubai: A $400 Swatch is breaking the watch world today

    Huge crowds gathered for limited edition Swatch and Audemars Piguet pocket watches. Lines formed for days, with some stores closing due to safety concerns. Incidents of pushing…

  9. sabato 16 maggio 2026·spiegel.de

    Schlägerei in Mailand, Tränengas in Paris: Swatch-Kunden randalieren weltweit

    Auf eine limitierte Kollektion Taschenuhren von Swatch und Audemars Piguet haben manche tagelang gewartet. Als der Verkauf beginnen sollte, brach vielerorts Chaos aus. Mehrere…

  10. sabato 16 maggio 2026·letemps.ch

    L’ouverture des ventes de la Royal Pop, la montre d’Audemars Piguet et Swatch, fait un triomphe voire vire au chaos - Le Temps

    La sortie de la montre de poche Royal Pop, œuvre d’Audemars Piguet et de Swatch, a provoqué de spectaculaires files d’attente, voire des frictions, en Suisse comme ailleurs dans…

  11. sabato 16 maggio 2026·swissinfo.ch

    Swatch Shops Shut as Audemars Piguet Collaboration Causes Mayhem

    (Bloomberg) -- After queuing for days to get their hands on the new Audemars Piguet-Swatch collaboration, fans on Saturday finally got their chance to buy the eye-catching pop-art…

  12. sabato 16 maggio 2026·dailymail.com

    Swatch PULLS £335 pocket watches from stores after crowds rush guards

    Hundreds of people waited through the night outside Swatch stores across the world to get their hands on the 'Royal Pop' timepieces, made in collaboration with luxury watchmaker…

  13. sabato 16 maggio 2026·nbcnews.com

    Swatch stores shutter amid long lines for highly anticipated collaboration release

    The Royal Pop Collection collaboration between Audemars Piguet and Swatch triggered long lines at Swatch stores across the U.S., prompting sudden closures.

  14. domenica 17 maggio 2026·manager-magazin.de

    Swatch und Audemars Piguet: Luxuskollektion löst weltweite Tumulte aus

    Der Verkaufsstart der Swatch-Kollektion mit Audemars Piguet hat weltweit chaotische Szenen ausgelöst: Vor Läden bildeten sich kilometerlange Schlangen, es kam zu Rangeleien,…

  15. domenica 17 maggio 2026·swissinfo.ch

    Hundreds queue in Switzerland to purchase trendy Royal Pop watches

    Hundreds of people massed outside Swatch shops in Switzerland in the hope of being able to buy one of the new 'Royal Pop' watches.

  16. domenica 17 maggio 2026·malaymail.com

    AP x Swatch ‘Royal Pop’ Fever: Swatch urges calm, caps queue sizes after chaotic launch including in Malaysia

    KUALA LUMPUR, May 17 — Following a weekend of frenzied queues and arguments, Swatch has issued an official plea to fans to stop rushing its stores for the new Audemars Piguet...

  17. domenica 17 maggio 2026·dailymail.com

    Moment police with DOGS are called to quell crowds at Swatch

    Swatch was forced to close stores and halt the release of their £335 limited edition Audemars Piguet pocket watch yesterday after stampedes and fights broke out.

  18. domenica 17 maggio 2026·theguardian.com

    ‘It was like a mosh pit’: Swatch closes stores as watch launch causes crowding and scuffles

    French police fire teargas and UK shops close for safety reasons as hundreds queue for Royal Pop timepiece

  19. domenica 17 maggio 2026·zerohedge.com

    Audemars Piguet x Swatch's Affordable Watch Launch Sparks Lines Across World

    "Have seen 100+ person lines for Swatch stores with people camping over 24 hours in London, Zurich, New York, Singapore, Bangkok and Osaka."

  20. domenica 17 maggio 2026·nzz.ch

    Chaos bei Swatch und Audemars Piguet: Tränengas und Prügeleien um «Royal Pop»

    Der Verkaufsstart einer neuen Sonderkollektion von Swatch in Zusammenarbeit mit Audemars Piguet hat weltweit für chaotische Szenen gesorgt. Besonders in Frankreich eskalierte die…