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Storia in 16 fonti

L’ouverture des ventes de la Royal Pop, la montre d’Audemars Piguet et Swatch, fait un triomphe voire vire au chaos - Le Temps

La sortie de la montre de poche Royal Pop, œuvre d’Audemars Piguet et de Swatch, a provoqué de spectaculaires files d’attente, voire des frictions, en Suisse comme ailleurs dans le monde

Raccontata daletemps.chfanpage.itswissinfo.chilsole24ore.comrsi.checonomictimes.indiatimes.comspiegel.dedailymail.comnbcnews.commanager-magazin.detheguardian.comnzz.ch+4 altre

Confronto fonti

6 prospettive sulla stessa storia
AI · summaries
letemps.chStai leggendo1 mesi fa

L’ouverture des ventes de la Royal Pop, la montre d’Audemars Piguet et Swatch, fait un triomphe voire vire au…

La sortie de la montre de poche Royal Pop, œuvre d’Audemars Piguet et de Swatch, a provoqué de spectaculaires files d’attente, voire des frictions, en Suisse comme ailleurs dans le monde

originale
swissinfo.ch1 mesi fa

Hundreds queue in Switzerland to purchase trendy Royal Pop watches

Hundreds of people massed outside Swatch shops in Switzerland in the hope of being able to buy one of the new 'Royal Pop' watches.

Leggi questa versione → originale
franceinfo.fr1 mesi fa

L'horloger suisse Swatch reconnaît "des problèmes" dans une vingtaine de boutiques au lancement de sa…

Dans certaines villes françaises, la police a dû intervenir pour maîtriser les longues files d'attente. Certains magasins ont fermé face à l'affluence, constatée également en Thaïlande, en Italie et aux Etats-Unis.

Leggi questa versione → originale
lemonde.fr1 mesi fa

Swatch : « Certaines marques savent jouer à la perfection cette mise sous tension des consommateurs, où la…

CHRONIQUE. Le lancement d’une montre en collaboration avec Audemars Piguet, samedi, a entraîné des débordements dans les magasins Swatch. Un business de la frustration sur lequel l’horloger suisse a déjà capitalisé par…

Leggi questa versione → originale
economictimes.indiatimes.com1 mesi fa

300-person lines in Tokyo, chaos in Dubai: A $400 Swatch is breaking the watch world today

Huge crowds gathered for limited edition Swatch and Audemars Piguet pocket watches. Lines formed for days, with some stores closing due to safety concerns. Incidents of pushing and shoving occurred in several cities. …

Leggi questa versione → originale
eu.usatoday.com1 mesi fa

Crowds force Swatch stores to close on Royal Pop release day

The widely anticipated collaboration between Swatch and Audemars Piguet drew large and aggressive crowds for the pocket watch release.

Leggi questa versione → originale

Timeline cronologica

  1. venerdì 15 maggio 2026·letemps.ch

    Le Temps avec les agences - Le Temps

    Retrouvez sur LeTemps.ch les informations en continu, enquêtes, analyses, dossiers spéciaux, opinions, graphiques, podcasts et vidéos.

  2. venerdì 15 maggio 2026·fanpage.it

    Clienti in coda per 2 notti da Swatch a Milano per il lancio del Royal Pop: “Costa 385 euro, lo rivendo a 1.100”

    Diverse persone si sono messe in coda fuori dai negozi Swatch di Milano per il lancio del Royal Pop anche con 2 giorni d'anticipo

  3. sabato 16 maggio 2026·swissinfo.ch

    Swatch Stores Cancel Audemars Piguet-Swatch Sale as Crowds Surge

    (Bloomberg) -- After queuing for days to get their hands on the new Audemars Piguet-Swatch collaboration, fans on Saturday finally got their chance to buy the eye-catching pop-art…

  4. sabato 16 maggio 2026·ilsole24ore.com

    Tutti pazzi per il nuovo Swatch: lunghe file e attese, ma alcuni store rinviano vendita

    Il modello Royal Pop frutto della collaborazione tra Swatch e Audemars Piguet è in vendita a 385 euro

  5. sabato 16 maggio 2026·rsi.ch

    Swatch fa di nuovo centro: folla per i nuovi Royal Pop - RSI

    La nuova collaborazione con Audemars Piguet ha attirato centinaia di persone davanti ai negozi svizzeri

  6. sabato 16 maggio 2026·economictimes.indiatimes.com

    300-person lines in Tokyo, chaos in Dubai: A $400 Swatch is breaking the watch world today

    Huge crowds gathered for limited edition Swatch and Audemars Piguet pocket watches. Lines formed for days, with some stores closing due to safety concerns. Incidents of pushing…

  7. sabato 16 maggio 2026·spiegel.de

    Schlägerei in Mailand, Tränengas in Paris: Swatch-Kunden randalieren weltweit

    Auf eine limitierte Kollektion Taschenuhren von Swatch und Audemars Piguet haben manche tagelang gewartet. Als der Verkauf beginnen sollte, brach vielerorts Chaos aus. Mehrere…

  8. sabato 16 maggio 2026·letemps.ch

    L’ouverture des ventes de la Royal Pop, la montre d’Audemars Piguet et Swatch, fait un triomphe voire vire au chaos - Le Temps

    La sortie de la montre de poche Royal Pop, œuvre d’Audemars Piguet et de Swatch, a provoqué de spectaculaires files d’attente, voire des frictions, en Suisse comme ailleurs dans…

  9. sabato 16 maggio 2026·swissinfo.ch

    Swatch Shops Shut as Audemars Piguet Collaboration Causes Mayhem

    (Bloomberg) -- After queuing for days to get their hands on the new Audemars Piguet-Swatch collaboration, fans on Saturday finally got their chance to buy the eye-catching pop-art…

  10. sabato 16 maggio 2026·dailymail.com

    Swatch PULLS £335 pocket watches from stores after crowds rush guards

    Hundreds of people waited through the night outside Swatch stores across the world to get their hands on the 'Royal Pop' timepieces, made in collaboration with luxury watchmaker…

  11. sabato 16 maggio 2026·nbcnews.com

    Swatch stores shutter amid long lines for highly anticipated collaboration release

    The Royal Pop Collection collaboration between Audemars Piguet and Swatch triggered long lines at Swatch stores across the U.S., prompting sudden closures.

  12. domenica 17 maggio 2026·manager-magazin.de

    Swatch und Audemars Piguet: Luxuskollektion löst weltweite Tumulte aus

    Der Verkaufsstart der Swatch-Kollektion mit Audemars Piguet hat weltweit chaotische Szenen ausgelöst: Vor Läden bildeten sich kilometerlange Schlangen, es kam zu Rangeleien,…

  13. domenica 17 maggio 2026·swissinfo.ch

    Hundreds queue in Switzerland to purchase trendy Royal Pop watches

    Hundreds of people massed outside Swatch shops in Switzerland in the hope of being able to buy one of the new 'Royal Pop' watches.

  14. domenica 17 maggio 2026·dailymail.com

    Moment police with DOGS are called to quell crowds at Swatch

    Swatch was forced to close stores and halt the release of their £335 limited edition Audemars Piguet pocket watch yesterday after stampedes and fights broke out.

  15. domenica 17 maggio 2026·theguardian.com

    ‘It was like a mosh pit’: Swatch closes stores as watch launch causes crowding and scuffles

    French police fire teargas and UK shops close for safety reasons as hundreds queue for Royal Pop timepiece

  16. domenica 17 maggio 2026·nzz.ch

    Chaos bei Swatch und Audemars Piguet: Tränengas und Prügeleien um «Royal Pop»

    Der Verkaufsstart einer neuen Sonderkollektion von Swatch in Zusammenarbeit mit Audemars Piguet hat weltweit für chaotische Szenen gesorgt. Besonders in Frankreich eskalierte die…

  17. domenica 17 maggio 2026·eu.usatoday.com

    Crowds force Swatch stores to close on Royal Pop release day

    The widely anticipated collaboration between Swatch and Audemars Piguet drew large and aggressive crowds for the pocket watch release.

  18. domenica 17 maggio 2026·rnz.co.nz

    Scuffles from Europe to NYC as Swatch sale descends into chaos

    Hundreds of people waited through the night - and in some cases for several days - hoping to get their hands on the 'Royal Pop' timepieces.

  19. lunedì 18 maggio 2026·forbes.com

    Swatch x AP Royal Pop Brought Crowds, Closures And Chaos

    Swatch x AP Royal Pop sparked queues, store closures and police callouts as fans chased the $400 drop that turned luxury access, hype and resale into a global frenzy.

  20. lunedì 18 maggio 2026·ilpost.it

    Le lunghe code e i disordini per accaparrarsi uno Swatch speciale

    Fuori dai negozi in tutto il mondo si sono accalcate migliaia di persone per un orologio in collaborazione col marchio di lusso Audemars Piguet