Meta Platforms said on Wednesday it's rolling out an "incognito" mode for WhatsApp users to have private conversations with its AI chatbot, a move intended to ease privacy concerns about sensitive information that users share in chats.The social media company said in a blog post that incognito chat mode provides a way to have private, temporary conversations with Meta AI, its artificial intelligence assistant that's been available on WhatsApp for a few years.

Meta will allow rival AI chatbots free access to WhatsApp for a month as it navigates a way out of EU antitrust concerns.

The company says its new Incognito Chat allows you to use its AI chatbot without anyone else—including Meta—being able to access your conversations.