Meta has temporarily reversed course after the EU said suggested new rules were ‘equivalent to the previous access ban’.

Meta will allow rival AI chatbots free access to WhatsApp for a month as it navigates a way out of EU antitrust concerns.

The decision comes after the European Commission said last month that it would have to order Meta to reinstate third-party AI assistant access to WhatsApp under preexisting conditions.

Last October, the social media giant changed its rules and blocked competing third-party AI providers from reaching their customers through WhatsApp.

Following this, in December, the EU opened its probe into Meta’s policies and informed the company by February that it was breaching the bloc’s antitrust laws.