WhatsApp on a phone. Image: PixieMe/Shutterstock

The EU said this would ‘prevent serious and irreparable harm to competition’ in the growing market.

The EU has ordered Meta to open up WhatsApp to rival AI assistants and maintain access until the Commission completes its antitrust investigation into the social media juggernaut.

The order comes after Meta said last month that it would give competing general-purpose AI agents free access to WhatsApp business API for a month. A spokesperson at the time told the media that the move would “provide the ⁠Commission and Meta with time to achieve a quick and fair outcome to the investigation”.

The EU, however, wants this arrangement to be extended, arguing that this would “prevent serious and irreparable harm to competition in this growing market by Meta’s conduct”.