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'There's a big shift': Amazon is turning the upfront into a pitch for its ad tech, not just primetime
The upfront is no longer just a shop window for content Amazon owns, it's now one for its ad tech too.
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digiday.com
'There's a big shift': Amazon is turning the upfront into a pitch for its ad tech, not just primetime
The upfront is no longer just a shop window for content Amazon owns, it's now one for its ad tech too.
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adexchanger.com
Amazon’s Interactive CTV Ad Suite Now Includes Creative Optimization | AdExchanger
Amazon preempted its Monday evening upfronts presentation by announcing the launch of a new ad product called Dynamic TV Creative.