Meta Platforms introduces Incognito Chat for its AI assistant on WhatsApp. This new feature aims to address user privacy concerns. Conversations will remain private and will not be saved. Messages will disappear by default. This move allows users to explore ideas without data being monitored. Meta AI will also offer private assistance within any WhatsApp chat soon.

Meta will allow rival AI chatbots free access to WhatsApp for a month as it navigates a way out of EU antitrust concerns.

The company says its new Incognito Chat allows you to use its AI chatbot without anyone else—including Meta—being able to access your conversations.