You've seen McDonald's CEO awkwardly taste the new Big Arch burger. Here's how it compares to other favorites.

Burger King seemingly shades McDonald's after CEO Chris Kempczinski's taste test went viral for all the wrong reasons.

People called the burger boss's taste-test video "dystopian" and wondered if he was an “alien” encountering fast food for the first time.

The fast food giant launched the Big Arch burger in U.S. markets this week.

You've seen McDonald's CEO awkwardly taste the new Big Arch burger. Here's how it compares to other favorites.

After McDonald's Big Arch arrived, its CEO ate on in a video. Burger King and Wendy's dropped videos of their execs eating their burgers.

McDonald’s CEO Chris Kempczinski’s taste test turned into a viral meme war that shows how risky the CEO-influencer model has become.

After McDonald's posted a widely mocked video of its CEO, competitors took to social media with videos, jokes and unrelated fights.