On Sunday, in front of tens of millions of television viewers, the Puerto Rican reggaeton phenomenon will headline the Super Bowl halftime show, on the heels of winning Album of the Year at the Grammys. But, at a time when the ruthless crackdown on undocumented immigrants is raging in the US, inviting this Latin icon to one of America's major events was always bound to anger Donald Trump.

Bad Bunny won't be the first Latin pop star to headline the Super Bowl halftime stage. But he's unlike any other who's come before. Here's why.

The Puerto Rican singer’s highly anticipated Super Bowl half-time show has inspired non-Spanish speakers to study Puerto Rican dialect and slang