Sydney Sweeney is promoting her new lingerie line, in footage of her and a production crew scaling the Hollywood sign, which could spell legal trouble.

Hollywood Chamber of Commerce says it did not approve a promotional stunt linked to the actor, after lingerie was draped over the landmark’s letters

Sydney Sweeney is promoting her new lingerie line, in footage of her and a production crew scaling the Hollywood sign, which could spell legal trouble.

L'attrice di Euphoria ha lanciato la sua linea di lingerie appendendo reggiseni sull'iconica insegna ma senza autorizzazioni

Sydney Sweeney is doubling down on her status as a commercial campaign staple with new lingerie line SYRN.

The actor was promoting her new lingerie line – and in 2026, marketing requires more than a glossy ad