Sydney Sweeney posts Hollywood sign stunt, could face legal trouble

Sydney Sweeney could be in legal trouble after a reported publicity stunt.

The "Euphoria" star, 28, was recently recorded climbing the Hollywood sign in California to promote a forthcoming lingerie line. While the sign is technically publicly owned, by the City of Los Angeles, the Hollywood Chamber of Commerce owns the licensing rights. TMZ was first to report the news.

The Hollywood Chamber of Commerce and the Hollywood Sign Trust, which manages upkeep and security of the sign, have both indicated that neither Sweeney nor her team requested permission to be on the property or include it in footage.

In a statement to USA TODAY Monday, Jan. 26, the Hollywood Chamber of Commerce said that the production "was not authorized ... nor did we have prior knowledge of it." The chamber is reportedly investigating the incident.

USA TODAY has reached out to Sweeney's reps for comment.