Hollywood Chamber of Commerce says it did not approve a promotional stunt linked to the actor, after lingerie was draped over the landmark’s letters
The Housemaid star Sydney Sweeney has been reprimanded by the Hollywood Chamber of Commerce for a promotional stunt that involved draping bras over the celebrated Hollywood sign in Los Angeles.
Sweeney posted footage on social media of her and a group of people climbing up to the sign which is situated on Mount Lee, in the Hollywood Hills area of the city, and hanging dozens of strung-together bras over the 50ft-tall sign’s letters.
In a statement to the LA Times, Steve Nissen, president and CEO of the Hollywood Chamber of Commerce, said: “The production involving Sydney Sweeney and the Hollywood Sign … was not authorised by the Hollywood Chamber of Commerce nor did we have prior knowledge of it.”
The stunt is believed to be promoting a new line of lingerie, Syrn, with which Sweeney is associated. The LA Times reported that Sweeney’s production company Persuasion Pictures had obtained a filming permit from Los Angeles’ official film office FilmLA, but as the sign is owned and licensed by the Hollywood Chamber of Commerce, a permit would also be required from them.
