Sydney Sweeney is doubling down on her status as a commercial campaign staple.
Less than a year after her ad for American Eagle drew controversy, she is launching her own retail line − though this one's focused more on what's underneath. The "Euphoria" actress, 28, unveiled a new lingerie company this week, entitled Syrn (pronounced like "sye-rin").
"I was in the 6th grade with DDs. I hated the bra I had to wear," Sweeney, whose buxom figure has become part of her brand, said in a press release, per Cosmopolitan. "When I bought my first cute bra that actually fit, I wore it to pieces."
Sydney Sweeney promotes lingerie brand in controversial Hollywood sign stunt
"Designing for different bodies is a huge part" of the brand, she wrote, likely named after the Greek mythological term for an alluring woman.
