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The backlash went pretty much as follows: On Aug. 1, American Eagle issued a statement doubling down on the campaign and its themes, which was not received well. The White House defended the ad, Sydney was subsequently outed as a registered Republican, and then Donald Trump got involved to voice his support of the actor and her AE campaign.
Before this, the 27-year-old had been publicly apolitical, even when responding to backlash over pictures she posted from a family party where attendees could be seen wearing MAGA-style hats and “Blue Lives Matter” tops in the background.
Things are looking comparatively better for American Eagle as the brand’s shares have risen significantly since Sydney's divisive campaign launched.
You can find the full Vanity Fair interview here, and we’ll be sure to keep you posted with any updates.
