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Rebrand of US culture ‘fixture’ Cracker Barrel sparks backlash
MOUNT ARLINGTON, United States: Cracker Barrel has a special place in the hearts of many Americans, offering homestyle American cuisine in a folksy “Old Country Store” setting complete with rocking chairs and occasional country music performances. But an attempt to rebrand the storied US chain has sparked a firestorm of opposition online and opened a new front in the culture wars around legacy brands seeking to update their corporate images. It has also hammered the company’s share price, wiping tens of millions of dollars off of its value, and dividing customers and staff.
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huffpost.com
Cracker Barrel Just Made A Major Change And Conservatives Are ‘Melting The F**k Down’
Republicans slammed the restaurant chain’s “absolutely horrible” move after it removed a decades-old fixture at the company.
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Cracker Barrel Just Made A Major Change And Conservatives Are 'Melting The F**k Down'
Republicans slammed the restaurant chain's "absolutely horrible" move after it removed a decades-old fixture at the company.
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usatoday.com
Cracker Barrel unveils new logo and it's not pleasing everyone
Cracker Barrel said its new logo is aimed at creating \
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nytimes.com
Cracker Barrel’s New Modern Logo and Aesthetic Become a Political Rorschach Test
Nostalgic fans of the interstate staple lamented the loss of its country kitsch, while some conservatives blamed “wokeness” for the sleek redesign.
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cnbc.com
Cracker Barrel shares plummet after pushback on new logo, brand refresh
Shares of Cracker Barrel plunged roughly 10% on Thursday after the restaurant unveiled its new logo earlier this week as part of a larger brand refresh.
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fortune.com
Cracker Barrel's first rebrand in nearly 50 years backfired. The company's stock lost nearly $100 million after introducing a more…
The restaurant chain has gotten heat, accused of going too woke.
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Cracker Barrel presents its new logo, but not all customers are happy. Here's the reveal
The restaurant chain wants to revive sales with a new look and food offerings, but many are unhappy that nostalgia isn't on the menu
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arabnews.com
Rebrand of US culture ‘fixture’ Cracker Barrel sparks backlash
MOUNT ARLINGTON, United States: Cracker Barrel has a special place in the hearts of many Americans, offering homestyle American cuisine in a folksy “Old Country Store” setting…
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Cracker Barrel responds to backlash over new logo and rebranding: 'We could've done a better job'
Cracker Barrel Old Country Store on Monday issued a statement responding to the backlash it faced last week over its rebranding and new logo.
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Cracker Barrel Issues Not-Quite Apology Over Controversial Logo Change
One person said if the chain really thought "their arrogant half-hearted apology" would win back "average Americans," "their cornbread ain't done in the middle."