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Shares of Cracker Barrel Old Country Store
plummeted roughly 10% on Thursday after the restaurant unveiled its new logo earlier this week as part of a larger brand refresh.
The new logo removes the image of a man leaning against a barrel that was prominently featured in the original, leaving behind just the words “Cracker Barrel” against a yellow background. The phrase “old country store” has also been removed.
The company said the colors in the logo were inspired by the chain’s scrambled eggs and biscuits.
