Cracker Barrel, the Southern-style restaurant chain, is facing right-wing backlash after removing the seated man and the barrel from its logo after 48 years.On Wednesday, the Old Country Store chain said the brand’s new logo — which simply features the text “Cracker Barrel” on top of a yellow, hexagonal-like shape — will be “rooted even more closely to the iconic barrel shape and word mark that started it all,” per a press release.Cracker Barrel’s iconic, 1977 logo stemmed from Nashville designer Bill Holley’s drawing on a napkin and aimed to create “a feeling of nostalgia with an old-timer wearing overalls,” according to the company.The logo has seen minor changes in the years since, but Wednesday’s redesign — which also does away with the pinto bean-shaped backdrop, a nod to one of Cracker Barrel’s original side dishes — marks its most significant makeover.The redesign comes over a year after the chain began to remove old school decor and modernize the interiors of its restaurants in hopes of driving up sales, a move that reportedly left customers “heartbroken.”On Wednesday, conservatives on social media fumed over the brand update.“Cracker Barrel has fallen,” declared far-right account @EndWokeness in a post on X, formerly Twitter.“Cracker Barrel completely changed their iconic logo for the first time in 47 years... and it’s absolutely horrible. When will they learn?” wrote YouTuber Benny Johnson on the platform.“WTF is wrong with Cracker Barrel?” wrote Donald Trump Jr. in a separate post.Cracker Barrel completely changed their iconic logo for the first time in 47 years...and it's absolutely horrible. When will they learn? pic.twitter.com/ZhfVeR5CyO— Benny Johnson (@bennyjohnson) August 20, 2025Trump was responding to @WokeWarRoom, a far-right account that took aim at Cracker Barrel’s efforts to strengthen its relationship with the LGBTQ+ community.Back in 2023, right-wingers called Cracker Barrel “too woke” after the company embraced Pride Month as well as diversity, equity and inclusion initiatives.The policy was later reversed, and founder Dan Evins called it a mistake.Critics clowned right-wingers for “melting the fuck down” over the new logo.MAGA is more outraged at someone changing the Cracker Barrel logo than they are at someone changing history in the Smithsonian.— Karly Kingsley (@karlykingsley) August 21, 2025I think they are having a “New CoKe” moment. 🍿🍿🍿— Martha-JD, MBA, PCC-😷 (@mryoung151) August 21, 2025People can’t afford housing, groceries, and are going bankrupt if they get cancer. So naturally, conservatives are mad about Cracker Barrel’s logo.— Nina Turner (@ninaturner) August 20, 2025They were PISSED about Aunt Jemima, Uncle Ben and Cream of Wheat chef (Frank L. White)… and now the Cracker Barrel!Those folks are gonna need a wellness check performed..🤣😂 pic.twitter.com/SgodybNgO8— Charli Huxley (@ImKnotTheOne) August 20, 2025Close