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Iceland supermarket offering £1 reward for reporting shoplifters
The company estimates that shoplifting costs its business around £20m each year.
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dailymail.co.uk
Iceland boss will pay customers to sniff out shoplifters
Iceland's CEO Richard Walker hoped that the incentive would encourage shoppers to act if they spotted a shoplifter and hit back at claims it was a 'victimless crime '.
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independent.co.uk
Supermarket giant says it will pay customers to report shoplifters
The business revealed that they take an estimated £20 million annual hit from the cost of shoplifting
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theguardian.com
Iceland offering £1 reward scheme for customers who report a shoplifter
Grocery chain employees will verify the incident and the reward will be added to the shopper’s loyalty card
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bbc.com
Iceland supermarket offering £1 reward for reporting shoplifters
The company estimates that shoplifting costs its business around £20m each year.