Iceland's boss will pay customers to catch shoplifters in the act after suffering a £20million blow to business in the last year.
Richard Walker hoped that the incentive would encourage shoppers to act if they spotted a shoplifter and hit back at claims it was a 'victimless crime'.
The supermarket is the first in the UK to offer rewards to customers who snitch on thieves.
Shoppers will be given £1 on their bonus cards each time they point out thieves to Iceland staff and Mr Walker hopes it will allow the chain to lower their prices.
The CEO revealed that the cost of shoplifting to the business was £20million annually and Mr Walker hoped that money saved from the scheme could go back in to the shops, paying for more workers and lowering prices.
