Supermarket chain Iceland will financially reward customers who report incidents of shoplifting, as part of efforts to tackle rising levels of retail theft.
The retailer's executive chairman, Richard Walker, said that shoppers who alert staff to a theft in progress will receive a £1 credit on their Iceland Bonus Card.
The company estimates that shoplifting costs its business around £20m each year.
Mr Walker said this figure not only impacts the company's bottom line but also limits its ability to reduce prices and reinvest in staff wages.
Speaking to Channel 5 News, Mr Walker said: "Some people see this as a victimless crime, it is not. It's a cost to the business, to the hours we pay our colleagues, and it involves intimidation and violence."
