Grocery chain employees will verify the incident and the reward will be added to the shopper’s loyalty card
The grocery chain Iceland is offering customers who point out a thief a £1 reward on their loyalty card.
The frozen food specialist said that anyone who spots a suspected shoplifter in its stores should inform the nearest Iceland employee who will verify the incident before adding the reward to the individual’s loyalty card for immediate use.
Richard Walker, the executive chair of the family-owned group, told Channel 5 News that thefts cost the retailer £20m and drained resources that could be spent on staff hours or lower prices. “Some people see it as a victimless crime, it is not,” he said.
He said retail crime was happening right across the UK and not just in tough urban areas: “The scourge of shoplifting on our high streets continues to plague the UK, and the problem is only worsening, with criminal activity spreading across, not just big cities, but our market towns and villages too.
