Grocery chain employees will verify the incident and the reward will be added to the shopper’s loyalty card

Iceland's CEO Richard Walker hoped that the incentive would encourage shoppers to act if they spotted a shoplifter and hit back at claims it was a 'victimless crime '.

The business revealed that they take an estimated £20 million annual hit from the cost of shoplifting

Grocery chain employees will verify the incident and the reward will be added to the shopper’s loyalty card

The company estimates that shoplifting costs its business around £20m each year.