Iceland's CEO Richard Walker hoped that the incentive would encourage shoppers to act if they spotted a shoplifter and hit back at claims it was a 'victimless crime '.

Iceland's CEO Richard Walker hoped that the incentive would encourage shoppers to act if they spotted a shoplifter and hit back at claims it was a 'victimless crime '.

The business revealed that they take an estimated £20 million annual hit from the cost of shoplifting