SM Supermalls executives during the company’s mid-year business review. From left: Junias Eusebio, vice president for mall operations; Steven Tan, president; and Joaquin San Agustin, executive vice president for marketing. —PHOTO FROM SM SUPERMALLS

MANILA, Philippines — For decades, the formula for a mall was fairly straightforward: Put as many things as possible under one roof and make shopping convenient.

But today’s Filipino shopper is asking for something more.

READ: BIZ BUZZ: SM keeps its ear to Gen Z

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