BIZ BUZZ: SM keeps its ear to Gen Z

When it comes to figuring out what young shoppers want, SM Supermalls has decided that perhaps the best people to ask are—well, young shoppers themselves.

SM Supermalls president Steven Tan revealed that the mall giant has its own internal “Gen Z Council,” a think tank composed solely of Gen Z employees whose job includes keeping management plugged into the fast-changing tastes of younger consumers.

“You learn so much from the younger generation,” Tan said, adding with a laugh that he “definitely” cannot participate in the council.

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Instead, the council members discuss trends among themselves before pitching their ideas to management. The older hands then bring experience and practicality into the equation.FEATURED STORIES