In the heart of SoHo, every storefront competes for attention. During New York Fashion Week (NYFW), SAP is helping bring a fashion retail store to life.
At first glance, the space looks like a curated boutique. Clothing racks, soft lighting, and attentive staff set the scene. Pick up an item, and nearby displays can respond. Teams can also follow fitting-room activity and the sales floor in real time.
At the center is the Retail Innovation Lab by NYFW Collections and SAP, featuring fashion label RE/DONE. SAP and N4XT Experiences, which operates NYFW Collections, built the lab as part of our multi-season partnership. The store is open from September 11-30. For three weeks, visitors can experience connected retail in SoHo.
The new store is a progression of a three-day pop-up developed with fashion brand Public School New York in February. This season we are expanding the Retail Innovation Lab format to a full-fledged RE/DONE store, open to the public for three weeks. At the heart of it is a private “Command Center,” connecting the sales floor with the operations behind it. The Retail Innovation Lab doubles as an expansion of our SAP Experience Centers, offering SAP customers and prospects the chance to explore SAP software and partner solutions in a real-life setting.
