Everyone In Ad Tech Will Soon Have An AI Operational Layer. Are You Building Yours Or Renting Someone Else’s? | AdExchanger

Look at ad tech’s press releases this year. Magnite is rebuilding SpringServe to own the decisioning layer, AI-driven demand routing, price setting and coordination between buyer and seller agents. Raptive launched an intelligence division, appointed a chief AI officer and outright acquired an AI company. AI is becoming an operational layer of the business itself […]