Jump to contentAllNewsSportCultureLifestyleLloyds Bank will become England's first back-of-shirt sponsor (England Rugby)The Rugby Football Union has secured a multi-million-pound deal with Lloyds Bank. Lloyds Bank will become the first back-of-shirt sponsor for both England's men's and women's rugby teams. The bank's name and black horse logo will debut on the Red Roses' shirts during their match against Australia in Manchester. O2 have been England’s front-of-shirt sponsor for three decades, while Allianz took the naming rights to Twickenham in 2024 in a 10-year sponsorship deal.RFU chief executive Bill Sweeney said: “This is a truly significant partnership for the RFU and marks an important moment for rugby in England. Lloyds is one of the country’s most recognised and proudly British brands, and their commitment extends far beyond visibility on the England shirt.”In fullEngland to make major change to kit after striking sponsorship deal with Lloyds BankMore bulletinsThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in
Banking giant to become England’s first back-of-shirt sponsor
Jump to contentAllNewsSportCultureLifestyleLloyds Bank will become England's first back-of-shirt sponsor (England Rugby)The Rugby Football Union has secured a multi-million-pound deal with Lloyds Bank. Lloyds Bank will become the first back-of-shirt sponsor for both England's men's and women's rugby teams. The bank's name and black horse logo will debut on the Red Roses' shirts during their match against Australia in Manchester. O2 have been England’s front-of-shirt sponsor for three decades, while Allianz took the naming rights to Twickenham in 2024 in a 10-year sponsorship deal.RFU chief executive Bill Sweeney said: “This is a truly significant partnership for the RFU and marks an important moment for rugby in England. Lloyds is one of the country’s most recognised and proudly British brands, and their commitment extends far beyond visibility on the England shirt.”In fullEngland to make major change to kit after striking sponsorship deal with Lloyds BankMore bulletinsThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in
