GOOGLE. A Google logo is seen at a company research facility in Mountain View, California, US, May 13, 2025
Carlo Barria/Reuters
Google says the changes mark the largest reduction in quality of service at the world's most popular internet search engine in its 29-year search history
Google implemented changes to its search results in Europe to comply with EU antitrust regulations, which the company claims will degrade user experience and increase costs for European businesses.
The changes apparently prioritize price comparison sites over direct listings from local businesses, leading to concerns about reduced visibility for smaller companies.
