They arrive at perfumeries in groups, smelling fragrances, exchanging comments, asking questions and trying to guess the ingredients.
For the youngest fragrance consumers, this is not shopping but a moment of entertainment to be shared with friends.
It is no longer enough to discover a good brand or product.
You have to fully experience it.
In a market that continues to multiply launches, the distributor has long since ceased to be a mere commercial intermediary.










