Apple will quickly become a dominant player in folding phones – Counterpoint

Counterpoint Research has predicted that global foldable phone shipments will surpass 100 million units by the end of this year, with the iPhone Ultra playing a major role in this growth. The firm says it expects Apple to take 25% of the entire market this year – and it may be the biggest player by the same time next year.

In timing unlikely to be coincidental, the Xiaomi 18 Fold, leaked last month, is officially launching in China the day before Apple’s event …

iPhone Ultra set to have a major impact

While folding smartphones get a lot of attention, Counterpoint says that they currently only account for about 2% of the total market. This is expected to change significantly in the next 12 months, with 24% growth expected this year and a further 37% next.

The report says the market will see new products from Samsung, Apple, Huawei, Motorola, Honor, Google, Vivo, Oppo, and Xiaomi. The firm says Apple will be entering the market with a bang.