The Cosmote brand, associated with the successful penetration of OTE telecom into cell telephony, is disappearing.
The services and products of OTE will now bear the name of parent group Telekom. The first name changes will be implemented at Cosmote stores this weekend, followed on Monday by the transition to the website, the app, and the television service (Cosmote TV).
The management’s aim is for the transition to be completed by the end of the month. OTE owns 111 stores across Greece that will ditch the blue and green colors to adopt the magenta of the German group that controls OTE’s majority stake.
