Attica Stores maintained its growth trajectory in the first half of 2026, reporting a 7% increase in sales to €113.6 million and a 4.7% rise in comparable profit after tax to €7.1 million, further strengthening its overall financial performance.Gross profit rose to €43.2 million, up 7%, with a gross margin of 38%, while net cash stood at €3.6 million.According to management, the positive half-year results were driven by the maturation of investments made in recent years, with a focus on upgrading its physical stores and continuously developing its online store, as well as by the expansion of its product offering through the addition of new brands.Commenting on the financial results, Attica Stores CEO Demosthenis Boumis said: “The positive financial performance in the first half of 2026, in a complex and demanding environment, confirms the momentum of Attica Stores and the resilience of our business model.”He added that “management remains firmly committed to implementing our investment plan, continuous development and responding to consumers’ changing needs.”During the first half of 2026, the physical store network continued its positive performance, further strengthening its products with the addition of more than 60 new brands.Increase in transactionsSales across the store network rose 6.3% year-on-year. At the same time, the number of transactions increased by 3.6%, while the average transaction value rose 2.5%, reflecting consumers’ positive response to the expanded product offering and the overall shopping experience provided by the stores.Tax Free sales to customers from non-EU countries also performed positively, rising by around 2%, despite a slowdown recorded in the first quarter of 2026 due to prevailing geopolitical conditions. As a result, Tax Free sales now account for 10.5% of total sales.The e-shopThe online store (e-shop) recorded particularly strong growth, confirming the increasingly important contribution of the overall activity.The continuous expansion of its product range, which now exceeds 60,000 codes, significantly broadened the options available to consumers and contributed to further growth in online sales.In addition, Attica continues to implement its investment plan to upgrade its IT systems and modernise its support functions. As part of this effort, the company is installing a new point-of-sale system, developing and further enhancing its CRM and Loyalty applications, and transitioning to a 3PL (Third-Party Logistics) model for the management of its logistics operations.