Sep 3, 2026 – 1.40pmThe most controversial Ferrari ever – the all-electric, “Apple-designed” Luce sedan – has arrived in Australia and, in the metal, it looks even more radical than in photos.The Italian company has also confirmed the local price: $991,446, exclusive of on-road costs and the extensive customisation almost every Ferrari buyer engages in. That makes it among the dearest cars in the regular range, right up there with the V12-powered sports cars.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles
Ferrari’s divisive and very expensive EV is finally here
The Australian Financial Review was among the first to get an in-the-metal look at the $991,446, plus costs, Luce in Australia. Orders are rolling in.
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