Ford priced the Fathom at $29,945 with destination included.
It's the first vehicle on Ford's Universal EV Platform; prototype builds at Louisville start in the first quarter of 2027.
Base trucks are rear-wheel drive with a lithium iron phosphate battery; an optional front motor and larger pack add AWD.
Ford's disguise team gave the Fathom two graphics to wear around Las Vegas: "Camo Off in 2027" and "This Changes Everything." Bold words for a truck still hiding under black-and-white wrap in the desert heat. The camouflaged prototypes were out for hot-weather testing.
Ford's electric truck carries a sticker of $29,945 out the door, or $28,350 before the $1,595 destination charge. That slots the upcoming Fathom below a gas-powered Maverick in many configurations and puts early pressure on the sub-$30,000 electric truck class before that class even exists at scale.
