The phrase “AI is everywhere” is becoming truer every day.
It’s in NYC subway ads. It’s in daily workflows and embedded into Slack channels. And now, it’s in the employee org chart.
On Monday, AI marketing platform Optimizely announced the launch of Virtual Teammates, which are… exactly what they sound like: AI personas, each with a job title and role in the org chart, that work alongside human colleagues.
In a few years, Optimizely “may not be around, at least not in its current shape,” said President Shafqat Islam. But within the “existential threat” of rapidly evolving technology, Optimizely saw an opportunity to restructure its offerings by leaning into AI, he said.
Last year, the company launched Opal, an agentic platform that guides marketers through the marketing journey, from planning to publication to analysis.
