Posted Aug 26, 2026 at 2:48 PM UTCTExternal LinkTC SottekAds of the future may bring you to an AI agent.In a broad-ranging feature from Time on OpenAI, the company reveals it has been testing a new kind of sponsored ad. Clicking through an ad with “sponsored agents” would bring you into “an AI experience presented by a brand.”Inside OpenAI’s Reboot[TIME]Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.TC Sottek
Ads of the future may bring you to an AI agent.
In a broad-ranging feature from Time on OpenAI, the company reveals it has been testing a new kind of sponsored ad. Clicking through an ad with “sponsored agents” would bring you into “an AI experience presented by a brand.” [Link: Inside OpenAI’s Reboot | https://time.com/article/2026/08/26/openai-sam-altman-interview/ | TIME]
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