The dream of serving ads to AI agents has hit a snag
By Lara O'Reilly
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The dream of serving ads to AI agents has hit a snag
Perplexity said ads designed to influence AI bots are "deceptive," in response to a recent experiment from the publisher Time.
TL;DRAI
Time experimented with Agent Ads (bot-readable text) to rank higher in ChatGPT via Mobian; Perplexity blocked it as cloaking. Signals incoming AI platform regulation on ad serving and brand indexing—companies must rethink compliance strategy for visibility in agent-based search.
707 words~3 min read
