SynopsisQuick commerce platforms saw a sharp rise in Raksha Bandhan orders, driven by last-minute shopping and growing demand for premium gifts. Rakhi orders surged on Instamart, while jewellery, beauty and personal care, chocolates, electronics and gift hampers also saw strong demand. Smaller cities and non-traditional gifting categories gained traction this year.Quick commerce platforms and brands across beauty and personal care (BPC), jewellery, snacking and more saw a surge in Raksha Bandhan orders on Friday, as last-minute gifting and a growing preference for premium products drove demand.Platforms like Blinkit, Zepto, Instamart, Flipkart Minutes, and Amazon Now created dedicated pages on their apps featuring rakhis, gift sets, dry fruits, premium gifts, electronics, and more to drive sales leadingNow Playing