Rakhi rush: Quick commerce sees surge in orders as gifting goes premium - The Economic Times

Quick commerce platforms saw a sharp rise in Raksha Bandhan orders, driven by last-minute shopping and growing demand for premium gifts. Rakhi orders surged on Instamart, while jewellery, beauty and personal care, chocolates, electronics and gift hampers also saw strong demand. Smaller cities and non-traditional gifting categories gained traction this year.

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