Quick-commerce platform Flipkart Minutes says it has recorded a threefold increase in festive shopping during Raksha Bandhan this year, reflecting a growing shift towards digital channels for last-minute gifting.
According to the company, Gen Z shoppers accounted for more than 40% of customers during the festive period.
Rakhi were the fastest-growing category, registering 20X growth, while maang tikkas recorded 4X growth.
Other popular categories were precious earrings, gold and silver coins and bars, and pooja thaali sets.
The festive shopping momentum was visible across both major cities and smaller markets, the company said.
