Gen Z shopper accounted for 40% of customers during the festive period. Rakhis, maang tikkas, precious earrings, gold and silver coins and bars, and pooja thaali sets were the popular categories on the quick-commerce platform.

Retailers and brands anticipate a surge in Rakhi gifting demand, expecting double-digit sales growth this festive season.

Gen Z shopper accounted for 40% of customers during the festive period. Rakhis, maang tikkas, precious earrings, gold and silver coins and bars, and pooja thaali sets were the…