SynopsisBlinkit’s decision to pause new products launched on its platform comes as quick commerce and ecommerce platforms prepare for the festive season sale rush. This year’s festive season starts with Onam and Raksha Bandhan this week and will go on till Diwali on November 8.Blinkit will freeze new product launches on its platform from August 31 till November 10 to manage high warehouse utilisation ahead of the festive season rush, according to sellers and brands working with India’s largest quick commerce platform.Blinkit will also stop release order (RO) creation for trial, retrial, and launch for awaited items starting September 10, they said, quoting a note shared with sellers by the company.A release order isNow Playing