COLD FRONT: Photographer Talia Chetrit — who explored Loewe‘s steamy side in a previous campaign with her close-ups of sweat-dappled skin and plump, torn citrus — demonstrates an equal fascination with icy surfaces and bundled bodies in Loewe’s fall 2026 campaign.
For the shoot, brand ambassador Julia Garner, Lil Yachty and others trekked to Pointe Helbronner, a mountain in the Mont Blanc massif, though only a whiteout of snow and mist is visible in a good number of images.
The campaign also features actors Théodore Pellerin, Laïka Blanc-Francard and Beau Gadsdon; models Nyawurh Chuol, Carin Herven and Siegfried Blanche; and artist Cosima von Bonin, who signed a capsule for fall.
“As the cast moves through the landscape, their athletic poses animate the collection’s nimble sportswear codes and expressive, dynamic volumes,” Loewe said in a release, noting: “The images also revisit motifs established in earlier seasons — colored ice cubes now resemble miniature mountain peaks, while fruit is coated in crystalline frost.”
Creative directors Jack McCollough and Lazaro Hernandez said they wished to portray a spirit of “creative adventure,” much like the freewheeling exploration of craft in the fall collection, which incorporated 3D printing and leather molding.
