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J.Crew is giving one of its longtime wardrobe staples a fresh perspective for fall, with Emma Chamberlain (who founded Chamberlain Coffee at the ripe age of 18) leading the charge.
The retailer has tapped the Gen Z fashion fixture to front its latest campaign, which introduces the Tiny Rollneck, a shrunken take on the cotton sweater J.Crew first introduced in 1988. The new style just dropped on J.Crew.com, featuring a slightly cropped length and closer fit, swapping the roomier proportions of the original for a silhouette that feels more in line with today’s fitted fall dressing.
Best for Fall J.Crew Tiny Rollneck in Stripe Available in a Vintage Red Stripe or Navy Faded Lilac.
The Tiny Rollneck comes in bright, graphic colors, adding a more playful take to one of J.Crew’s signature preppy staples. The accompanying campaign, shot and directed by Ian Markell, puts Chamberlain in a candy-colored, retro-futuristic setting inspired by early-aughts fashion imagery and video-game character-selection screens. Her longtime stylist, Jared Ellner, worked with J.Crew creative director Olympia Gayot on the looks.
