DUBAI: US-Dutch-Palestinian model Bella Hadid is the face of activewear label Alo’s pre-fall 2026 campaign, released this week and shot in Los Angeles.
The campaign was photographed by fashion duo Mert & Marcus and styled by Mimi Cuttrell, pairing intimate portraiture with what the brand called “cinematic storytelling” across the city’s natural and urban settings.
The imagery leaned into a quieter, more pared-back mood than the high-fashion glamour Hadid is known for. It reunited the model with Alo after she first appeared in the label’s fall 2025 campaign.
Hadid wore a range of the brand’s performance pieces, among them matching ivory leggings and a coordinating top, a fitted tank, running shorts and black trail sneakers. Loungewear, including cropped sweat shorts and an oversized jacket, also featured. Through the mix of new and core pieces, Alo said it was highlighting versatility for both active and everyday wardrobes.
The pre-fall shoot followed a busy stretch for the brand, which earlier this summer unveiled a sunglasses line in a campaign fronted by models including Lila Moss and Amelia Gray. Alo’s collections have recently expanded to take in resortwear, footwear, beauty and a range of bags.
