Bella Hadid fronts Alo’s pre-fall campaign

DUBAI: US-Dutch-Palestinian model Bella Hadid is the face of activewear label Alo’s pre-fall 2026 campaign, released this week and shot in Los Angeles. The campaign was photographed by fashion duo Mert & Marcus and styled by Mimi Cuttrell, pairing intimate portraiture with what the brand called “cinematic storytelling” across the city’s natural and urban settings.

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