DUBAI: Swedish fashion giant H&M has once again tapped French Algerian model Loli Bahia for a campaign.
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The model took to social media to share shots from her Spring/Summer 2026 campaign with the brand, showing off a series of daytime and evening looks in a carousel of photos.
It is not the first time Bahia has worked with the brand; she starred in H&M’s Autumn/Winter 2024 campaign, which featured a video and photographs shared across social media and on in-store posters.
The model has worked extensively with the brand, as well as other major high-end fashion houses, including Chanel, Givenchy, Lanvin and Valentino. She has also collaborated regularly with Saint Laurent, appearing in a Valentine’s Day campaign released in February by YSL Beauty.
